Designing with Purpose

I believe instructional design is most impactful when it’s intentional, learner-centered, and grounded in purpose. My design philosophy reflects a commitment to creating meaningful learning experiences that drive behavior change, support professional growth, and align with organizational goals. I blend learning science, storytelling, and data-informed strategies to ensure each solution is not only engaging—but effective and relevant. Every course or experience I design is tailored to meet learners where they are and equip them with what they need to succeed. Whether I’m building an onboarding series, developing simulations, or guiding staff through complex systems, my goal is to design with clarity, creativity, and measurable impact. That’s what “Designing with Purpose” means to me.

Portrait of Arlene Logan, a professional instructional designer in a plum blouse, looking confident and approachable

My Instructional Design Approach

As an Instructional Designer, eLearning Developer, and Technical Trainer with a PMP certification, I bring a structured yet creative approach to designing impactful learning experiences. My methodology combines evidence-based learning science, real-world storytelling, and data-informed design to empower learners and drive results.

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My Instructional Design Process

My instructional design process is rooted in clarity, empathy, and purpose. I approach every project with a structured, learner-centered mindset—starting with discovery and ending in continuous improvement.

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